Fake news is part of our daily life. They spare no one, especially in democracies. Given the number of users of social media, every day includes its share of dubious news, causing some or severe harm depending on their context.
In our recent events, in this case the Covid19 crisis, the cases are legion. In Iran, for example, some people have seen alcohol (which is banned in that country) as an effective remedy against this virus. It has been possible to buy adulterated drinks illegally, unfortunately killing dozens of people.
Beyond the health risks, fake news can destabilize the functioning of entire states in a short period of time. Just look at the shortages in stores, resulting from the emission of certain anxiety-provoking messages, often unfounded.
We need to
get used to this idea: the fight against fake news is becoming a matter of public security.
However, they are nothing new in themselves: the techniques of intoxication of the opposing camp, or of disinformation of the populations in times of war, go back to antiquity… But their use has accelerated. They draw their power from the virality of the Web and become a weapon by destination, in good place in cyber-arsenals.
What about at times of crisis?
In times of crisis, structures and authorities are vulnerable. They may be alert and on the lookout, but their means remain limited – even more so when it comes to information. Indeed, the suddenness of certain disasters or scandals means that content and messages must be disseminated, in multi-channels, over a wide range and in a sometimes noticeably short timeframe.
This underpins a great deal of coordination capacity. However, no State has an identified Chief Digital Officer or e-Ambassador, as may be the case in a company. The agility of the response is not guaranteed, because the multi-layered administration acts as a brake in the event of immediate crises. Fortunately, response capabilities are subject to a learning curve, as long as one can learn from each sequence, scenarios can be continually adjusted, and technology can be mastered.
What about the technology in all this?
The technological tool makes it possible to monitor and verify information at the state level. It understands the reality of suspicious information, so that they can quickly compensate for it with secure content. Having the right tools can help to get closer to the giants of the Web. Although their relationship is not intuitive and may have been marred by tax disputes, they have finally become subject to standards, the spread of fake news on these spaces being a danger for both sides. Partnerships between governments and social networks should soon be created to certify and promote on these platforms reliable information, issued or approved by public authorities.
Initiatives are therefore flourishing everywhere:
And there are two main drawbacks to this struggle: